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“Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?” In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.Whether you’re a weekend entrepreneur or a career-changing professional, Lee’s motto—”don’t be a worrier, be a warrior”—applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.
Publisher : Smiley Books (November 15, 2010)
Language : English
Paperback : 336 pages
ISBN-10 : 1401929540
ISBN-13 : 978-1401929541
Item Weight : 15.5 ounces
Dimensions : 6 x 0.68 x 9 inches
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Customers find the book very resourceful and a great product for the price. They also appreciate the great information in the book.
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